A Revised Recruiting Resource Model for Achieving the Army Personnel Strategy

Accounting for Digital Advertising

By Jason M. WardJeffrey B. Wenger, Irineo Cabreros, Daniel Schwam, Craig A. Bond, Samuel Absher,

Publisher: RAND Corporation

Imprint: RAND Corporation

Using an updated version of RAND’s Recruiting Resource Model, the authors analyze how observed and alternative mixes of advertising, recruiters, and bonuses affect the Army’s ability to achieve recruiting goals and the cost of doing so.

$29.00